Marketing is at the interface of the firm and its present and prospective markets, and is the organizational function that absorbs much of the environmental turbulence. …Read More
Innovating the Marketing Organization
Strategies for Innovating
Grow Faster by Changing Your Innovation Narrative
Managers have no shortage of advice on how to achieve organic sales growth through innovation. Prescriptions range from emulating the best practices of innovative companies like Amazon, Starbucks, and 3M to adopting popular concepts such as design thinking, lean startup principles, innovation boot camps, and co-creation with customers. …Read More
Leaps in Innovation: The Bolt versus Bannister Effect in Algorithmic Tournaments
This paper explores whether innovation breakthroughs stimulate or impede future progress in individual innovation. On the one hand, one could argue that substantial improvements to the status quo might inspire advances through competition.…Read More
Can Displaced Labor be Retrained? Evidence from Quasi-Random Assignment to Trade Adjustment Assistance
The extent to which workers adjust to labor market disruptions in light of increasing pressure from trade and automation commands widespread concern. Yet little is known about efforts that deliberately target the adjustment process. …Read More
Investment as an Influencing Strategy
Institutional environments are often considered exogenous in firms’ investment decisions. While the non-market strategy literature has discussed various approaches that firms may adopt to influence their interactions with institutions, such discussion is mostly absent in the analysis of market strategies. …Read More
Making Sense of Blockchain: How Firms Can Chart a Strategic Path Forward
To help firms make strategic decisions about blockchain, the Mack Institute introduces a new white paper laying out a road map and key questions for blockchain adoption.…Read More
Studying Industry Disruption Using Crowdsourced Tournaments
We seek to explore how individuals evaluate the uncertainty during the nascent period of industry disruption, and to identify factors that can help improve their forecasting accuracy. To do so, we will draw on a recently developed research methodology of forecasting tournaments.…Read More
The Effects of Proprietary Information on Corporate Disclosure and Transparency: Evidence from Trade Secrets
I examine the effects of proprietary information on corporate transparency and voluntary disclosure. To do so, I develop and validate two measures of firms’ reliance on trade secrecy: one based on 10-K disclosures and one based on subsequent litigation outcomes. …Read More
Bias-aware AI for Human Capital Management: An Innovative Approach for Algorithmic Job Screening
A well-known maxim in management is that “your people are your greatest asset”. Recruitment strategies in particular have been linked to firms’ innovative capacity, emphasizing the importance of maintaining competitive advantages in HR as a key goal of effective innovation management. …Read More
Standing by the Giants or Escaping the Battlefield: The Effect of FDI on Local Firm Creation – Evidence from China
What’s the effect of FDI on firms in cities receiving foreign investment? Agglomerating or crowding out? This paper tries to answer this question by studying local firm creation using Chinese Business Registration data. …Read More
Information Provision in the Housing Market
Improvements in information technology in recent decades has changed our lives and upended industries. One of its major impacts is to make previously inaccessible information accessible, reduce information asymmetries and improve market efficiencies.…Read More
Overshooting in Startup Fundraising: A Doomed Bubble or a Great Lie?
Fundraising for early-stage startups has become increasingly easier with the rise of crowd-funding platforms. This project asks how an entrepreneur can set his or her targeted goal to attract more investor money. …Read More
Homophily and Consolidation in Intra-Firm Collaboration Networks and their Impact on Innovation Output
Research in management science has long posited that network structures, specifically the patterns of informal interactions among people, affect information flows and knowledge recombination. Yet, how do different network topologies affect the production of new knowledge and ideas? …Read More
Loopholes of Creative Obstruction: The Strategic Gaming of Patent Claims and Families
This will be a mixed-methods study exploring, for the first time, ways in which firms exploit technicalities in the U.S. patent system with regard to number of claims and continuations. While at first blush this may sound like a technical paper targeting a patent policy audience, it actually will tell us a lot about the revealed strategic positions of hundreds of innovative firms and institutions. …Read More
The Economics of Patient-Centered Care
The Patient-Centered Medical Home (PCMH) is a widely-implemented model for improving primary care, emphasizing care coordination, information technology, and process improvements. However, its treatment as an undifferentiated intervention obscures meaningful variation in implementation. …Read More
Scope versus Speed: Team Diversity, Leader Experience, and Patenting Outcomes for Firms
How does the organization of patenting activity affect a firm’s patenting outcomes? We investigate how the composition of patenting teams relates to both the scope of their patent applications and the speed with which their patents are approved. …Read More
Stuck in the Middle: Decomposing the Status-Innovation Nexus
This study explores the link between status and innovation. While extant studies have tended to treat status as uni-dimensional and static, evidence suggests that it may be multifaceted and dynamic. Taking individual inventors as the primary level of analysis, the project decomposes status into different associative (e.g. where the inventor was trained) and achieved dimensions (e.g. her professional standing in the field).…Read More
Co-opetition and the Firm’s Information Environment
Some firms in the technology sector choose to cooperate with competitors (“co-opetition”) in Standards Setting Organizations (SSOs). These SSOs create technology standards that facilitate rapid market penetration of new technologies such as Wi-Fi, Bluetooth, and Blue-Ray. …Read More
Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits
Omni-channel environments where customers can shop online and offline at the same retailer are increasingly ubiquitous. Furthermore, the presence of both channels has important implications for customer demand and operational issues such as product returns.…Read More
IP Litigation Is Local, But Those Who Litigate Are Global
The importance of managing intellectual property (IP) on a global basis has been widely acknowledged by scholars and practitioners alike. However, we still have limited understanding of how multinational enterprises (MNEs) choose where to file for IP protection and where they exercise their IP rights through litigation. …Read More