![Published Research](https://mackinstitute.wharton.upenn.edu/wp-content/uploads/2016/06/Published-Research-150x100.png)
Does the adoption of data analytics impact retailers’ performance, and if so, how? Exploiting the staggered adoption of a retail analytics service by more than 1,000 e-commerce websites, we find an average increase of 8-29% in monthly revenues post adoption. …Read More