Lean startup principles have fueled a revolution in business and entrepreneurship, but there is a downside to early market testing, according to new Wharton research.…Read More
The Downside of Applying Lean Startup Principles
Mack Talks
The Long Tail Theory, Debunked: We Stick With What We Know
Wharton professor Serguei Netessine finds that even as consumers are deluged with a growing array of choices, they tend to remain loyal to familiar brands and products.…Read More
As Brands Embrace Artificial Intelligence, It’s The Human Touch That Will Drive Value
Justin Reilly (W’10), head of customer experience innovation for Verizon Fios, projects that 80% of value creation in artificial intelligence (AI) will be in business-to-business [B2B] applications, and the rest in consumer services.…Read More
How A Luxury Swiss Watchmaker Learned to Embrace the Smart Watch
Mack Institute Sr. Fellow Felipe Monteiro discusses TAG Heuer’s pivot to digitization, a daring choice that took it away from its area of expertise and into partnership with Silicon Valley.…Read More
Do E-Visits Help — or Hurt — the Doctor-Patient Relationship?
Mack Institute co-director Christian Terwiesch has co-authored two new studies related to technology and health care. The first, which examined the impact of e-visits on primary care, found some surprisingly negative results about connectivity.…Read More
How a Fractured Election Outcome in Germany Will Impact the EU
The changes to Germany’s political landscape have implications for the country and for the European Union as a whole. Wharton experts, including Mack Institute executive director Saikat Chaudhuri, speak on the recent election.…Read More
The Road Forward for Electric Vehicles
The electric vehicle market seems poised to take off, with high demand for Tesla’s Model 3 and growing attention from big automakers. Yet challenges that stalled EV growth in the past, namely sparse charging infrastructure and high costs, persist. John Paul MacDuffie looks at the role policymakers can take to support, or sink, the EV renaissance.…Read More
To Master Innovation in Today’s Markets, Think Outside the Firm
Saikat Chaudhuri and Harbir Singh discuss why companies need to cultivate their own innovation ecosystem in this interview on Wharton’s Business Radio.…Read More
To Fend Off Disruption, Firms Must Rethink their Priorities, Even their Identities
In the digital era, even companies that have distinguished themselves as disruptors cannot afford to rest on their laurels. If they do, they face the chance of being disrupted themselves.…Read More
Unraveling the Forces that Drive Industry Evolution
Wharton emeritus professor Sid Winter discusses how innovative activity affects industry evolution, as described in his new book “Innovation and the Evolution of Industries.”…Read More
To Boost Online Sales, Focus on Close-Knit Communities
Word-of-mouth testimonials from consumers are effective in driving online sales. But these signals are even more powerful in communities where people have closer ties and trust each other, according to new research by Wharton marketing professor David Bell and Jae Lee. …Read More
Is a Traffic Tax the Solution to Congestion in Cities?
Professor Gilles Duranton discusses his research on urban mobility and vehicle innovation, and considers potential solutions for easing urban congestion.…Read More
Getting Beyond the Blockchain Hype
A series of interviews discussing how adoption of Blockchain technology will impact financial services, telecommunications, real estate, and more.…Read More
How Do Online Rating Systems Impact Service Providers?
Online rating systems obviously benefit consumers by providing transparency, but do these systems help or hurt the providers? Mack Institute researcher Chen Jin investigates.…Read More
Re-visioning the Law Firm as a Magnet for Entrepreneurship
Ajay Raju, Chairman & CEO of the venerable Philadelphia law firm Dilworth Paxson, discusses his vision for innovative transformation in the legal industry with Mack Institute Executive Director Saikat Chaudhuri.…Read More
Weighing the “One-Stop Shop” as a Value Creation Strategy
Though one-stop shops seem like an obvious business strategy, research finds that client-supplier relationships play a stronger role in value creation.…Read More
How Partnerships Drive Health Care Innovation in Africa
By learning to effectively manage a diverse organizational ecosystem, the NGO North Star Alliance is driving health care innovation in sub-Saharan Africa. Mack Institute researcher Aline Gatignon interviews its former executive director about getting organizational culture right.…Read More
How a Startup’s ‘Burn Rate’ Influences Its Success
A critical factor that determines whether a startup succeeds or fails is its level of spending, or burn rate. Research from professors Ron Berman and Pablo Hernandez-Lagos examines how an entrepreneur’s education and experience levels can predict a startup’s burn rate, and thus its odds of success.…Read More
How Cross-Border Partnerships Support the Fight Against AIDS
When it comes to tackling large-scale socio-economic problems, especially in emerging markets, several entities usually form partnerships to solve these challenges. But what is the optimal configuration of these partnerships? And how should they best be coordinated for maximum effect?…Read More
We Need a New Way to Measure Patent Value
The value of a patent traditionally depends on the number of citations it receives from subsequent innovations. But new research from Wharton management professor Tyler Wry and doctoral student Adam Castor calls into doubt whether citation numbers accurately reflect a patent’s true value.…Read More