To Boost Online Sales, Focus on Close-Knit Communities

David Bell

Word-of-mouth testimonials from consumers are effective in driving online sales. But these signals are even more powerful in communities where people have closer ties and trust each other, according to new research by Wharton marketing professor David Bell and Jae Lee. Read More

How a Startup’s ‘Burn Rate’ Influences Its Success

A critical factor that determines whether a startup succeeds or fails is its level of spending, or burn rate. Research from professors Ron Berman and Pablo Hernandez-Lagos examines how an entrepreneur’s education and experience levels can predict a startup’s burn rate, and thus its odds of success.Read More

Corporate VCs Yield Better Innovation Outcomes

Recent research by Senior Fellow Gary Dushnitsky measures the innovation success of new biotech ventures by tracking their patenting and publishing rates. He and coauthor Elisa Alvarez-Garrido find that the identity of the investor makes a big difference.Read More

Can Employee Training Lead to Higher Profits?

Does intensive internal training of employees lead to higher profits? In knowledge-based industries where the main asset is skilled professionals such as software engineers, the answer is yes, according to Senior Fellow Joydeep Chatterjee. But not all training yields equal benefits.Read More