Doing Business in the Metaverse: Leveraging Innovations in Immersive Technology

A person wearing virtual reality glasses interacts with a futuristic transparent screen displaying various digital holographic data and icons.

Doing Business in the Metaverse: Leveraging Innovations in Immersive Technology by Shankar Parameshwaran Business use cases within the metaverse are rapidly expanding. The $200 billion global gaming industry empowers its enthusiasts to save the world by egg-bombing enemies or create their own islands. Restaurant chains allow patrons to cook virtualRead More

Would Chat GPT Get a Wharton MBA? New White Paper By Christian Terwiesch

A person in a suit and checkered shirt is smiling and standing in a hallway with large windows. The setting appears professional and modern.

GPT, the artificial intelligence chatbot from OpenAI, went viral soon after its launch, drawing attention to and raising questions about the future of generative AI. But is it smart enough to pass a final exam in a typical Wharton MBA course? Mack Institute Co-Director Christian Terwiesch published his findings inRead More

Effects of Privacy Policy in the Online Advertising Industry

Funded Research Proposal

This study is aimed at evaluating the impact of third party cookie elimination on brands and consumers. Our proposed study aims to examine and answer the following questions: What are the effects of the third-party cookie policy ban on consumers and brandsRead More

The Placeholder Effect: Using Break Days to Help Form Habits

Funded Research Proposal

This research aims to test a novel intervention to help people form healthy habits, such as exercise more. In particular, we will examine how encouraging people to have “placeholders” on their break days, or days off from pursuing their goals, affects their likelihood of reaching their goals.Read More

Work From Home: Who Gains and Who Does Not?

Funded Research Proposal

In this study, considering the benefits and costs of WFM, we consider two questions: (1) who has an incentive to work from home, (2) how is team coherence and work performance impacted when individuals work from home?Read More

Minority Entrepreneurship and Alternative Opportunities inside Established Organizations

Funded Research Proposal

Research has primarily focused on independently owned ventures, but individuals can also engage in startup activities via intrapreneurship—by launching and operating new ventures inside established organizations. We propose that these internal routes of new-venture formation offer a more inclusive pathway for racial minorities than external routes.Read More

To Diversify or Not? Multi-Platform Social Media Strategy and E-Commerce Performance

Funded Research Proposal

Xiaoning (Gavin) Wang, PhD Candidate, Lynn Wu, Operations, Information and Decisions, and Serguei Netessine, Operations, Information and Decisions, The Wharton School Abstract: As the number of social platforms has grown dramatically in the past two decades, companies face an increasing number of options to choose among for their social media resourceRead More

Artificial Intelligence, Lean Method and Startup Product Innovation

Funded Research Proposal

As startups are at the forefront of adopting AI tools, it is important to understand whether AI can amplify the effects of lean methods in helping startups to be even more responsive to market conditions that before. And if so, to what extent and under what conditions AI can complement lean method in developing products.Read More

Does it Pay to Stand Out?

Funded Research Proposal

In this research project, we study how the human resource (HR) practices firms use affect how much value they capture from this innovation. Specifically, we analyze how employers and their technology workers divide the value generated when firms invest in new technologies that require workers to invest in new human capital. Read More

The Consequences of Prosocial Signals That Leak Political Information for Job-Seekers

Funded Research Proposal

I will explore whether job-seekers use these signals in a sophisticated or naïve fashion with respect to the political information that leaks through. I will also examine how employers respond to job-seekers who include such signals in their applications.Read More

Medical Innovation with Competing Risks: Theory and Evidence

Funded Research Proposal

Are private and social incentives for medical innovation aligned? This question is important because improvements in health have been a major source of increases in human well-being.Read More

The Closedness of Open Workspace: How Open-plan Offices Limit the Diversity of Job Applicants

Funded Research Proposal

However, we argue that open-plan offices can be detrimental to innovation by reducing the diversity of prospective employees. In particular, because this office design reduces privacy, increases informal oversight by peers, and escalates in-group vs. out-group social dynamicsRead More

Information Ambiguity in Entrepreneurial Experimentation

Funded Research Proposal

Pursuing entrepreneurial opportunities is characterized by high uncertainty because entrepreneurs look to find unsatisfied demand with their new products or services. In an attempt to reduce uncertainty, entrepreneurs experiment with potential customers, seeking feedback through interviews or prototypes. It allows the entrepreneurs to learn about the targeted market and whether their idea can satisfy that demand.Read More

Managing Behavioral Hazard in Practice: Value-Based Health Insurance

Funded Research Proposal

Value-based health insurance plans have been introduced as an innovative policy to improve health as well as manage health care expenditures – generally through promoting high-value care and reducing low-value care. Standard theory would suggest that the more elastic the demand is for a particular medical service, cost-sharing should be set higher to curb overconsumption due to moral hazard.Read More

Understanding the Downstream Consequences of “Play to Earn”

Funded Research Proposal

This project examines the downstream consequences, both intended and unintended, of the “play to earn” experience. As the global pandemic was ravaging jobs around the world, blockchain-based “play to earn” games offered people in developing countries the opportunity to earn extra income and even make a living from playing these games.Read More

Patents: Ability or Choice?

Funded Research Proposal

This paper’s main contributions are to use a novel data set, introduce a new natural experiment, and exploit a quasi-random shock to show that patenting choices affect three important dimensions of innovation outcomes: the patent quantity, the patent quality, and the firm-level inputs (R&D, investment, and employees).Read More

Opportunities and Risks in Decentralized Lending

Funded Research Proposal

Currently, the amount of outstanding loans on the top 3 decentralized lending platforms are over $15 billion – this reflects phenomenal growth, as the space was nonexistent five years ago. What is decentralized lending? And what are the opportunities and risks associated with it?Read More

Making Up for Failure: A Simple Nudge to Improve Goal Persistence

Funded Research Proposal

Our research introduces an innovative nudge aimed at increasing goal persistence: making up for failure. If consumers fail their goal today (e.g., do not work out for 20 minutes), they are encouraged to make up for that failure tomorrow (e.g., work out 40 minutes tomorrow).Read More

Talent Market Competition and Technology Spillovers

Funded Research Proposal

This research project aims to understand how innovation propagates through the reallocation of talents, and how this innovation diffusion process is shaped by the competition structure of talent labor markets. Specifically, we exploit various heterogenous shocks to firms, including credit supply shocks, financial constraints shocks, innovation shocks, to examine how firms react in their hiring and firing decisions under different competition structures of talent labor markets.Read More

Generalization and Exploration in Novel Environments

Funded Research Proposal

This study aims to highlight the generalization problem as a core challenge in organizational learning and strategic decision-making and explore how decision-makers may address this problem via different learning and choice strategies.Read More