Leveraging Consensus Effect to Optimize Feed Sequencing in Online Discussion

Gad Allon, Operations, Information and Decisions, The Wharton School

Abstract: Online discussion platforms are internet-based tools designed with the overarching purpose of facilitating discussions between groups of users in a more efficient manner than possible through other mediums. The main questions we analyze in this project are, what are the key engagement drivers in online discussion platforms, and how can a platform leverage these drivers to adjust the user feed to maximize user engagement throughout the path of the discussion.