Information Ambiguity in Entrepreneurial Experimentation

Funded Research Proposal

Pursuing entrepreneurial opportunities is characterized by high uncertainty because entrepreneurs look to find unsatisfied demand with their new products or services. In an attempt to reduce uncertainty, entrepreneurs experiment with potential customers, seeking feedback through interviews or prototypes. It allows the entrepreneurs to learn about the targeted market and whether their idea can satisfy that demand.Read More

Situating the Construct of Lean Start-Up: Adjacent Conversations and Possible Future Directions

Published Research

The lean start-up approach has garnered tremendous amount of interest in recent years and has become mainstream among entrepreneurs. However, this practitioners’ conversation has been largely decoupled from the broader academic literature in management and technology strategy. Read More