![Published Research](https://mackinstitute.wharton.upenn.edu/wp-content/uploads/2016/06/Published-Research-150x100.png)
We consider firms in the context of their business ecosystems and explore how differences in the ways in which firms are organized with respect to complementary activities affect their decision to invest in new technologies.…Read More
We consider firms in the context of their business ecosystems and explore how differences in the ways in which firms are organized with respect to complementary activities affect their decision to invest in new technologies.…Read More
Although the stylized model of industry evolution suggests that firms transform from vertical integration to specialization over time, many industries still exhibit a continued persistence of integrated firms. In exploring this puzzle, I draw on detailed firm-level data from the semiconductor industry to analyze how integrated incumbents, beyond shifting to the specialized mode, reconfigured in the face of industry’s vertical disintegration.…Read More
This paper uses complex systems theory to develop a conceptual model that suggests how development can be catalyzed by leveraging innovation in both technology and social organization to solve socioeconomic problems for developing country populations.…Read More
This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations – from businesses to government agencies to not-for-profit organizations – and the many individuals within them.…Read More
There is a growing trend among consumers to serially consume small, incomplete “chunks” of multiple media types—television, radio, Internet, and print—within a short time period. We refer to this behavior as media multiplexing and note the key challenges for integrated marketing communications media planners.…Read More
This paper aims to further the alignment among different theoretical approaches and future scholarship on the complex themes related to the micro-foundational processes characterizing the emergence and development of organizational routines and capabilities. It has been constructed with a typical Hegelian structure represented by a thesis, an antithesis and an attempt of a synthesis, each presented by different scholars.…Read More
In a statement that is relatively famous, considering its position at the back of an old book, Alfred Marshall remarked on the ‘the manifold influences of the element of time’. He noted the obstacles those influences pose to mathematical analysis (or, he said, any analysis) of a complex, ‘real life’ problem – and the tendencies to over-simplification that often result.…Read More
Intellectual property piracy is widely believed, by authorities in both US industry and government, to be rampant in China. Because we lack evidence on the rate at which unpaid consumption displaces paid consumption, we know little about the size of the effect of pirate consumption on the volume of paid consumption. …Read More
Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.…Read More
Over the last five years, rapid innovations in mobile technology have resulted in the explosive adoption of smartphones and tablets (and applications built for them) that not only allow users to access an endless amount of information, but that can collect a wide variety of real-time user data, regardless of location. The implications of this within the health industry are vast.…Read More
E-Commerce has been one of the fastest growing areas within the US economy, and is expected to show continued strong growth. According to Forrester Inc., US e-commerce sales value totaled ~$200 Billion in 2011 and is expected to reach ~$300 Billion in 2016 — a growth of 62% over just 5 years.…Read More
This paper explores the phenomenon of “acqui-hires”, defined as acquisitions of early-stage startups made purely to acquire talent. Acqui-hires are prevalent among Northern California’s high-technology companies, who use these to fill gaps in their strategic roadmaps. Taking the perspective of an acquirer, we examine the different ways acquirers approach acquir-hires relative to conventional acquisitions.…Read More
This paper shows how idiosyncratic resources can drive sustained profitability and persistent heterogeneity under competitive conditions. Generic inputs purchased in the market become idiosyncratic resources as the result of firms’ investments in customization.…Read More
We combine the streams of literature on outsourcing and offshoring to investigate (1) whether choosing an R&D offshore outsourcing strategy by technological firms is advisable, and (2) where these firms are more likely to allocate these R&D services outsourcing agreements offshore, namely, in developed or developing economies.…Read More
This paper examines conceptual issues and reviews empirical results bearing on the relationship between research approaches emphasizing organizational capabilities and those based in transaction cost economics (TCE)—or in organizational economics more generally.…Read More
Bundling can increase revenue and profits relative to selling products on a standalone basis, and this is an especially attractive strategy for zero-marginal-cost information products. Despite the clear benefits of bundling, it has one major problem: bundling produces revenue that is not readily attributable to particular pieces of intellectual property.…Read More
Many organizations rely on teamwork, and yet field evidence on the impacts of team-based incentives remains scarce. Compared to individual incentives, team incentives can affect productivity by changing both workers’ effort and team composition. We present evidence from a field experiment designed to evaluate the impact of rank incentives and tournaments on the productivity and composition of teams.…Read More
Organizational research advocates that firms balance exploration and exploitation, yet it acknowledges inherent challenges in reconciling these opposing activities. To overcome these challenges, such research suggests that firms establish organizational separation between exploring and exploiting units or engage in temporal separation whereby they oscillate between exploration and exploitation over time.…Read More
This article comments on the behavioral theory of strategy advanced in Gavetti. His proposal offers valuable insights into the cognitive aspects of strategy when leaders are trying for big wins. It provides less guidance for understanding the actual achievement of success, partly because it underestimates the role of serendipity and of contextual factors illuminated by prior strategy research.…Read More
How do alliance portfolios evolve? We develop grounded theory based on Unisys’ case, which reveals how exogenous technological changes at the industry level and shifts in a firm’s strategy shape the composition of partners and the nature of alliance relationships.…Read More