Does the adoption of data analytics impact retailers’ performance, and if so, how? Exploiting the staggered adoption of a retail analytics service by more than 1,000 e-commerce websites, we find an average increase of 8-29% in monthly revenues post adoption. …Read More
Data strategy for the future of mobility may be one of the greatest opportunities for firms to capture value from their innovation investments in connected vehicles. At the same time, adoption of data-first strategy presents potential pitfalls for data usage.…Read More
This study aims to measure the impact of General Data Protection Regulations on firms and consumers. Specifically, we plan to document GDPR’s impact on consumers search and discovery of products, and firm’s ability to reach out and sell to a broad set of consumers.…Read More
Through Mack Institute’s Collaborative Innovation Program, Army officer Bethany Dumas WG’21 gained “eye-opening” insights into private sector innovation.…Read More
Matt Gates WG’21 talks about the power of data analytics and working in teams with a diversity of backgrounds and skill sets.…Read More
Social policy graduate student Linya Liu explains why she aimed to outperform delivery expectations during Mack Institute’s Collaborative Innovation Program.…Read More
The study uses a semi-structured interview strategy to examine how impact fund managers and impact advisors utilize impact data in investment strategy. …Read More
This proposal requests research funding for the development of two papers that propose novel methods for leveraging large amounts of imprecise information along with small amounts of specific information to improve the efficacy of medical treatment. …Read More
This study focuses on how data analytics talent in firms can have an effect on firms’ return on their technology investment. Especially with the rise of social media, cloud computing, as well as many other technologies that can capture detailed digital trace about various human interactions, we hope to understand how some firms can capture the value of the data and gain competitive advantage while some could not.…Read More
Engineering graduate student Rahul Sharma explains why the Mack Institute’s Collaborative Innovation Program was a “critical step” in his studies at Penn.…Read More
Zendrive CEO Jonathan Matus shares how smartphones can make us better drivers and how other stakeholders benefit from Zendrive’s platform.…Read More
Data-analytics technology can accelerate the innovation process by enabling existing knowledge to be identified, accessed, combined, and deployed to address new problem domains.…Read More
Winc co-founders Brian Smith and Geoff McFarlane shared how they’re using data to anticipate customer desires and get ahead of the next big trend in wine.…Read More
Gaurav Dhillon, Chairman and CEO of SnapLogic, says that nailing product-market fit comes down to great listening skills and “a tolerance for pain.”…Read More
Khartoon Weiss, Spotify’s global head of verticals, shares how user behavior on the streaming platform informs the way brand partners target listeners.…Read More
The Mack Institute’s Spring Conference 2019 examined how companies are using new technologies and a “connected strategy” to improve the customer experience.…Read More
This research project seeks to explore how differences within the members of a multi-party alliance (MPA) – specifically differences in power – impact innovative outcomes of the alliance using a unique dataset of over 345,000 pages of project documents covering approximately 3000 MPAs.…Read More
What is the impact of deploying an analytics solution on firm output? How is this impact generated by the firm? We use data from over 1,000 firms to estimate the causal impact of analytics and benchmarking on firm performance.…Read More
Allen Adamson, author of “Shift Ahead,” shares how to create a powerful brand to stay relevant to consumers whose attention is continually divided.…Read More
Sheila Talton, President & CEO of Gray Matter Analytics, explains how to address inefficiencies that drive up costs in the U.S. healthcare system.…Read More
