How Much Is Web Traffic Changing the News You Read?

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If you’ve ever thought that the quest for more clicks is affecting the sorts of articles that get published in the media, Wharton marketing professor Pinar Yildirim wants you to know that you’re right. But it’s not quite the overarching impact that you might expect. Read More

The First Step to Successful Innovation? Choosing the Right Partners

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Wharton management professor Exequiel Hernandez searches for the optimal mix of domestic and foreign partners in a firm’s network. The answer depends on what type of innovative solution a firm is trying to produce.Read More

“All Effective Innovations are Derived from a Profound Understanding of the User”

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The “experience engineering” approach to innovation encourages designers to think about the series of emotions a user needs to feel in order to buy a product. Elisa Jagerson, CEO of Speck Design, argues that managers need to adopt a similar approach when trying to establish a culture of innovation.Read More

How to Cultivate Innovation for the Long Run

A small potted plant alongside a container holding folders labeled "Innovation," symbolizing growth and creativity.

Here’s a generalization we feel pretty safe making: Every successful company achieves its success by figuring out how to deliver a particular product or a service better than anyone else previously has. Here’s another one: Unless that company can keep figuring out how to do that, its success is going to be short-lived. It’s only as strong as its ability to stay ahead of the next new thing.Read More