White Papers

Reimagining Customer Service Journeys with LLMs: A Framework for Chatbot Design and Workflow Integration

A person using a smartphone with a digital chatbot illustration displaying the message, "What can I help you with?" Prof. Christian Terwiesch, Mack Institute co-director, and Lennart Meincke, Mack Institute predoctoral fellow, have co-authored a new working paper on chatbot design and workflow integration, the latest in Prof. Terwiesch's series of papers on practical applications of Generative AI. The paper devises a framework for chatbot implementation based on varying…Read More

The Role of Large Language Models in Educational Simulations

A virtual simulation interface showing a cartoon character''s headshot and a group in a corporate setting, with text indicating successful influence of 34 managers. Time and buy-in progress are displayed, and dialogue from a character named Amy.

Mack Institute Research Assistant Lennart Meincke and Wharton Associate Professor of Management Andrew Carton have released a new working paper in our series of working papers on ChatGPT spearheaded by Mack Faculty Director Christian Terwiesch. The new paper, entitled “Beyond Multiple Choice: The Role of Large Language Models in Educational…Read More

Increasing AI Idea Variance

Hands arranging blank sticky notes on a dark surface, with one hand holding a marker.

Mack Institute Research Assistant Lennart Meincke, Wharton Professor Ethan Mollick and Mack Institute Co-Director and Wharton Professor Christian Terwiesch have published the next in Terwiesch’s series of working papers on ChatGPT. The new paper evaluates how LLMs can be used for idea generation and explores methods to increase the novelty,…Read More

Can AI Provide Ethical Advice?

Silhouette of a human head with a digital circuit pattern, representing artificial intelligence or technology integration.

Christian Terwiesch, Mack Institute co-director and Wharton Professor of Operations, Information and Decisions, continues his exploration of Generative AI with a new paper entitled “Can AI Provide Ethical Advice?” Co-authored with Lennart Meincke, the paper details an experiment that pits advice from the New York Times famous “The Ethicist” column…Read More

Doing Business in the Metaverse: Leveraging Innovations in Immersive Technology

A person wearing virtual reality glasses interacts with a futuristic transparent screen displaying various digital holographic data and icons.

Doing Business in the Metaverse: Leveraging Innovations in Immersive Technology by Shankar Parameshwaran Business use cases within the metaverse are rapidly expanding. The $200 billion global gaming industry empowers its enthusiasts to save the world by egg-bombing enemies or create their own islands. Restaurant chains allow patrons to cook virtual…Read More

Would Chat GPT Get a Wharton MBA? New White Paper By Christian Terwiesch

A person in a suit and checkered shirt is smiling and standing in a hallway with large windows. The setting appears professional and modern.

GPT, the artificial intelligence chatbot from OpenAI, went viral soon after its launch, drawing attention to and raising questions about the future of generative AI. But is it smart enough to pass a final exam in a typical Wharton MBA course? Mack Institute Co-Director Christian Terwiesch published his findings in…Read More

“Mobility Becomes Electric”: New White Paper With Engine No. 1

A bustling urban street scene with blurred motion from taxis and buses, vibrant billboards, and a crosswalk capturing the city''s energy and movement.

We’re proud to announce the publication of a new white paper written by John Paul MacDuffie, Director of the Program on Vehicle and Mobility Innovation, and published by investment firm Engine No. 1. Entitled “Mobility Becomes Electric: The Role of Automotive OEMs in Speeding the Battery Electric Vehicle Future,” the…Read More