Khartoon Weiss, Spotify’s global head of verticals, shares how user behavior on the streaming platform informs the way brand partners target listeners.…Read More
How Spotify’s Data Shapes Strategy for Connecting Brands and ‘Savvy Consumers’
Mack Institute News
Etsy Focuses on Search Algorithms to Increase Sales
Etsy CFO Rachel Glaser tells how, with nearly 60 million items to browse, the e-commerce company is aiming to show shoppers the results that best match them.…Read More
Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
The Mack Institute’s Spring Conference 2019 examined how companies are using new technologies and a “connected strategy” to improve the customer experience.…Read More
Inside the Open-Source Software Company That IBM Bought for $34B
Matt Hicks, senior vice president of engineering at Red Hat, talks about the acquisition deal, the worldwide impact of free software, and more.…Read More
Entrepreneur David Kidder Says Loving Your Idea Is the Wrong Business Obsession
The CEO and co-founder of Bionic and author of “New to Big” and “The Startup Playbook” explained his model for enterprise growth.…Read More
How to Nurture ‘Loonshots:’ Change a Firm’s Culture by Addressing Its Structure
Safi Bahcall, author of the new book “Loonshots,” explains how structural factors like incentives around risk-taking are the key to fostering a culture of innovation throughout a firm.…Read More
The Evolution of Machine Intelligence: How Algorithms Are Shaping Our Lives
Wharton professor Kartik Hosanagar, author of “A Human’s Guide to Machine Intelligence,” walks through the evolution of artificial intelligence and points to the developments that lie ahead.…Read More
Innovation Pathways: Jacob Rieber on Student Projects That Make a Real Impact
Jacob Rieber is drawn to studying innovation management due to its “intersection of creativity, problem-solving, and novelty.”…Read More
Insurance Professional Gets Opportunity to Put Behavioral Science Theory Into Practice
Participating in the Collaborative Innovation Program gave John Thiel the “helpful applied insight that I had been seeking.”…Read More
What You Can Learn About Innovation by Talking to Florists, Accountants, and More
Student Lauren Gaudreau describes how a Collaborative Innovation Program team considered an ideal customer service model for a financial services company.…Read More
For Stroke Patients, New Video Game May Help Restore More Function, Faster
John Krakauer, co-founder of Neuro Motor Innovations, describes how his company is testing specially designed video games to help stroke patients recover more fully.…Read More
How BBVA’s Open Banking Strategies Deepened Customer Relationships
Robert Sears, former CEO of a BBVA subsidiary, discussed how banks can streamline organizational functions and become more customer-centric.…Read More
This Nonprofit Is Using AI to Power 24/7 Counseling at a Moment’s Notice
Nancy Lublin, Founder and CEO of Crisis Text Line, discusses the use of artificial intelligence to help triage millions of texts, the platform’s integration into popular chat services, and their extensive team of devoted volunteers across the country.…Read More
For People Facing Renovations, This Company Tries to Sweeten the Deal
Bridget Best, COO of Sweeten, discusses how the service works to connect general contractors with clients and oversee a smooth renovation experience for both parties.…Read More
What Jeff Bezos, Marc Benioff Teach Us About ‘Innovation Capital’
Curtis Lefrandt and Nathan Furr shared lessons from their book, Innovation Capital: How To Compete—and Win—Like the World’s Most Innovative Leaders.…Read More
Technology and Pea Protein Are Key Ingredients in This Dairy Alternative
Adam Lowry, co-founder of Ripple Foods, explained why he thinks his company’s plant-based protein is appealing to consumers.…Read More
Expanding the Menu of Growth Opportunities in the Food Industry
Sally Grimes of Tyson Foods discussed how the company innovates to reduce waste in the supply chain and offer consumers greater choice.…Read More
Reinventing Advertising in the Age of Influencers
Greg Isaacs of Branded Entertainment Network shared how his advertising company is using data analytics to revive the practice of product placement.…Read More
How Companies Can Optimize With Quantum Computing
Mandy Birch, head of engineering strategy at Rigetti Computing, talks about how businesses can use the power of quantum computing to gain competitive advantages.…Read More
E-commerce Company Vroom Works to Disrupt the Used Car Market
CTO Mitch Berg talks about how the online marketplace for buying and selling used cars is tapping into a space long owned by mom-and-pop retailers.…Read More