Bridget Best, COO of Sweeten, discusses how the service works to connect general contractors with clients and oversee a smooth renovation experience for both parties.…Read More
For People Facing Renovations, This Company Tries to Sweeten the Deal
Mack Institute News
What Jeff Bezos, Marc Benioff Teach Us About ‘Innovation Capital’
Curtis Lefrandt and Nathan Furr shared lessons from their book, Innovation Capital: How To Compete—and Win—Like the World’s Most Innovative Leaders.…Read More
Technology and Pea Protein Are Key Ingredients in This Dairy Alternative
Adam Lowry, co-founder of Ripple Foods, explained why he thinks his company’s plant-based protein is appealing to consumers.…Read More
Expanding the Menu of Growth Opportunities in the Food Industry
Sally Grimes of Tyson Foods discussed how the company innovates to reduce waste in the supply chain and offer consumers greater choice.…Read More
Reinventing Advertising in the Age of Influencers
Greg Isaacs of Branded Entertainment Network shared how his advertising company is using data analytics to revive the practice of product placement.…Read More
How Companies Can Optimize With Quantum Computing
Mandy Birch, head of engineering strategy at Rigetti Computing, talks about how businesses can use the power of quantum computing to gain competitive advantages.…Read More
E-commerce Company Vroom Works to Disrupt the Used Car Market
CTO Mitch Berg talks about how the online marketplace for buying and selling used cars is tapping into a space long owned by mom-and-pop retailers.…Read More
For the Win: Using Connected Strategies to Gain a Competitive Advantage
Mack Institute Co-directors Nicolaj Siggelkow and Christian Terwiesch talk about their new book with Knowledge@Wharton.…Read More
Penn Wharton Commercialization Workshop Guides Invention to Entrepreneurship
Clinicians and scientists explored the process of evaluating and creating business opportunities.…Read More
Former Apple CEO John Sculley Predicts How Technology Will Change Health Care
Entrepreneur and investor John Sculley (WG’63) sees fewer hospital beds and invasive procedures, and more sensors and digital voice assistants.…Read More
Condé Nast’s Modern Media Strategy Connects Print, Digital, and Events
Eric Gillin, chief business officer of Condé Nast’s Lifestyle Division, talks about print and digital media, and how technology is changing publishing.…Read More
BNY Mellon’s Pershing Sees Financial Literacy Program as Good for Its Bottom Line
Directors Michael Partnow and Andrea Madden reveal three ways the community engagement program is a smart strategic move for the 80-year-old financial services firm.…Read More
Why an Online Marketplace Initially Said ‘No’ to Fitbit
Jules Pieri, author of How We Make Stuff Now and CEO of The Grommet (a site that launched SodaStream, Bananagrams, and more) has advice for entrepreneurs on prototyping, branding, and selling.…Read More
Telecom Company Plans for 5G Expansion in Latin America, Africa
Tigo Guatemala’s Roberto Rodriguez and Eric Seaman discuss how faster internet connectivity can enhance opportunities for learning and better health care.…Read More
This CEO Went From ‘Traditional’ Steel Industry to Leading B2B E-commerce
Vinaya Varma, of mjunction, talks about scaling up online marketplaces to serve diverse B2B customers, attracting millennials, and investing in new technology.…Read More
Privacy, Trust, and Whether Blockchain Can Help Us Achieve Them
Wharton professor Kevin Werbach, author of The Blockchain and the New Architecture of Trust, discusses the growing need for legal sophistication regarding data privacy and how blockchain is poised to play a role.…Read More
Connecting Donors to Classrooms to Make the Unattainable Happen
Charles Best, Founder and CEO of DonorsChoose.org, describes the research-based strategies the nonprofit uses to encourage donations to millions of classrooms across the country.…Read More
Why India’s Jet Airways Lost Its Wings
Mack Institute Executive Director Saikat Chaudhuri discusses the shutdown of India’s Jet Airways.…Read More
Companies Can Use Connected Strategies to Engage and Influence Customers
Mack Institute Co-directors Nicolaj Siggelkow and Christian Terwiesch offer a path to strengthening long-term buyer loyalty, from customer engagement to cost-effective delivery.…Read More
‘Connected Strategy’ Shows How Companies Can Create Lasting Customer Relationships
Read an excerpt of Connected Strategy, the new book that shows how companies can design high-quality customer experiences while improving operational efficiency at the same time.…Read More