Isoken (Iso) Igbinedion WG’21 talks Amazon Prime Now, customer and employee engagement, a future of entrepreneurship, and more.…Read More
Isoken (Iso) Igbinedion WG’21 talks Amazon Prime Now, customer and employee engagement, a future of entrepreneurship, and more.…Read More
Etsy CFO Rachel Glaser tells how, with nearly 60 million items to browse, the e-commerce company is aiming to show shoppers the results that best match them.…Read More
We study how retail stores’ multi-dimensioned service levels affect consumers’ buying behavior in a spatial setting. To this end, we propose the Double Block-Lasso BLP estimator, which combines the double selection procedure introduced in Belloni, Chernozhukov, and Hansen (2014), with demand estimation methods set forth in Berry, Levinsohn and Pakes (1995).…Read More
Ajay Anand (WG’13), Founder of Rare Carat, explains how the company is working to increase transparency in the diamond industry and smooth out the purchasing process for consumers.…Read More
This study investigates incumbent responses to a main rival’s exit. We argue that long‐time rivals have developed an equilibrium by offering a mix of overlapping and unique products and by choosing geographic proximity to each other. A rival’s exit, however, disrupts this equilibrium and motivates surviving firms to expand in both product and geographic spaces to seek a new equilibrium. …Read More
Tim Davis, President of The UPS Store, discusses how the subsidiary combines brick-and-mortar with e-commerce strategies to adapt to the changing retail landscape.…Read More
Doug Straton, Chief Digital Commerce Officer at Hershey, explains why even a chocolate maker needs a robust digital strategy to connect with today’s customers.…Read More
Shazi Visram, founder of the premium organic food company Happy Family, discusses the failures her company encountered along the road to success.…Read More
Anuj Gupta, General Manager of the Reading Terminal Market, reflects on the Market’s rich history and shares how he is preparing for national and local trends in the food industry.…Read More
Cecilia Gates, Founder and Creative Director of Gates Creative, discussed how branding strategies in fashion and beauty are evolving to entice millennials and Generation Z..…Read More
Omni-channel environments where customers can shop online and offline at the same retailer are increasingly ubiquitous. Furthermore, the presence of both channels has important implications for customer demand and operational issues such as product returns.…Read More
Offline demise and offline renaissance is the paradox of new retail writ large. Swiss multinational financial services company Credit Suisse projects that by the time the numbers are in, more than 8,500 stores in the United States will have closed in 2017.…Read More
Wharton professor Serguei Netessine finds that even as consumers are deluged with a growing array of choices, they tend to remain loyal to familiar brands and products.…Read More
Venky Shankar (Texas A&M University) discusses the challenges of retail in an era when customers expect a seamless 360-degree experience.…Read More
Digital disruption is driving transformation across entire industries. Our Spring Conference 2016 examined how healthcare, transportation, and retail are adapting.…Read More
In recent years, online retailers (also called e-tailers) have started allowing manufacturers direct access to their customers while charging a fee for providing this access, a format commonly referred to as agency selling. In this paper, we use a stylized theoretical model to answer a key question that e-tailers are facing: When should they use an agency selling format instead of using the more conventional reselling format?…Read More
Conventional wisdom holds that the internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits. But Wharton professor David Bell argues that the way we use the internet is still largely shaped by the physical world we inhabit.…Read More
Offline retailers face trading area and shelf space constraints, so they offer products tailored to the needs of the majority. Consumers whose preferences are dissimilar to the majority — “preference minorities” — are underserved offline and should be more likely to shop online. The authors use sales data from Diapers.com, the leading U.S. online retailer for baby diapers, to show why geographic variation in preference minority status of target customers explains geographic variation in online sales.…Read More