In this project, we seek to address this knowledge gap by examining how the corporate social reputation of rival companies impact a focal firm’s entry and promotion strategies in the sustainable consumer packaged goods (CPG) market. …Read More
Previous research has analyzed the imprinting effect associated with the firm’s international expansion without considering the full range of differences between home and host countries. These differences are important because, depending on the development gap, and the direction of the difference, learning opportunities and the possibility of upgrading firm’s capabilities will be vastly different. …Read More
Dealing with the threat of new entrants into its market is among the most fundamental strategic imperatives for any firm. This threat could be enhanced for various reasons, most prominently institutional or technological changes.…Read More
This article investigates the post-entry implications of pre-entry technological choices made during the uncertain period before a dominant design. Building on work on technological dynamics and organizational inertia, I argue that too early commitments to the winning technology may impede the ability to bring the best product to market, but delaying investment too long limits the ability to accumulate useful knowledge.…Read More
In this paper, I examine how lower-cost production and new market opportunities influence the divestment decisions of firms. I argue that lower-cost production and new market opportunities in foreign markets can provide a better use of existing firm resources and posit that these opportunities are likely to influence firm divestment of home-country operations.…Read More
