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Tony He

Corporate Scandals and the Opportunistic Entry of Sustainable Products

Funded Research Proposal

In this project, we seek to address this knowledge gap by examining how the corporate social reputation of rival companies impact a focal firm’s entry and promotion strategies in the sustainable consumer packaged goods (CPG) market. …Read More

July 1, 2020   |   Funded Research Proposals, Mack Institute Research consumer packaged goods, market entry, Sustainability, Tony He
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