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consumer packaged goods

Corporate Scandals and the Opportunistic Entry of Sustainable Products

Funded Research Proposal

In this project, we seek to address this knowledge gap by examining how the corporate social reputation of rival companies impact a focal firm’s entry and promotion strategies in the sustainable consumer packaged goods (CPG) market. …Read More

July 1, 2020   |   Funded Research Proposals, Mack Institute Research consumer packaged goods, market entry, Sustainability, Tony He

In with the Old, In with the New: Exploring Novelty While Enhancing Existing Value

Tanya Berman, Mars

Tanya Berman, Vice President at MARS, discusses the importance of keeping existing products strong and relevant while innovating new offerings.…Read More

February 28, 2019   |   host: Harbir Singh, Mack Institute News, Mastering Innovation, Podcasts consumer packaged goods

Changing Tastes: How Nestlé Stays on Top of Consumer Trends

Rui Barbas of Nestlé

Rui Barbas, Chief Strategy Officer at Nestlé USA, describes how the food and beverage giant remains innovative through what he calls a hybrid growth model.…Read More

October 25, 2018   |   host: Harbir Singh, Mack Institute News, Mastering Innovation, Podcasts consumer packaged goods, food, partnerships
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