Tanya Berman, Vice President at MARS, discusses the importance of keeping existing products strong and relevant while innovating new offerings.…Read More
In with the Old, In with the New: Exploring Novelty While Enhancing Existing Value
consumer packaged goods
Changing Tastes: How Nestlé Stays on Top of Consumer Trends
Rui Barbas, Chief Strategy Officer at Nestlé USA, describes how the food and beverage giant remains innovative through what he calls a hybrid growth model.…Read More