Every major firm faces innovation challenges. We’re looking for the students who want to tackle them.…Read More
Next Semester, Put Real Innovation to Work
Mack Institute News
For Best Customer Insights, Ask Them How They Feel. But Don’t Actually Ask Them.
How Technology is Transforming Market Research Take a typical adult to an ice cream parlor, says Richard Thorogood, and before making a choice they’ll weigh as many factors as there are flavors. “Well, I kind of want strawberry,” they’ll think, “but I always get strawberry, so maybe I should…Read More
Visuals Are the New Language of Consumers
Mobile and social technology have introduced a major cultural shift in the way we communicate. Why companies need to tailor their market research strategies – and their cycle times – accordingly.…Read More
Vijay Kumar Named Dean of Penn Engineering
Mack Institute core team member and co-founder of the annual Y-Prize competition Vijay Kumar has been named dean of Penn Engineering.…Read More
Mack Institute Welcomes New Associate Directors
We are thrilled to introduce our two new associate directors, Joe Nebistinsky and Samantha Ortiz.…Read More
Penn Launches Newest Start-Up Accelerator
Penn’s new NSF I-Corps Site officially launched on February 24th, kicking off the summer accelerator program designed to spur commercialization of university research.…Read More
Matching Entrepreneurs with Markets to Cure Health Care’s Woes
Executives from the new company Avia explain how their innovation cohort model helps struggling health systems while creating new marketplaces for entrepreneurs.…Read More
Connecting What’s Needed with What’s Possible
The Mack Institute Fall Conference 2014 examined how rapid advances in technology continuously change the way that organizations innovate.…Read More
When Disruptive Technology Threatens, Find a Partner
In new research sponsored by the Mack Institute, Rahul Kapoor and coauthor Thomas Klueter analyze how alliance-based strategies may help companies successfully manage the challenge of disruptive technology.…Read More
New NSF Innovation Corps Site Comes to Penn
The Mack Institute is pleased to announce its support of the university’s new NSF Innovation Corps Site.…Read More
Why Established Firms Should Keep an Eye on Kickstarter
Crowdfunding has exploded in popularity since 2009, and its pace shows no signs of slowing. Funded researcher Ethan Mollick argues that this trend poses important implications for established firms as well as entrepreneurs.…Read More
Winning the Long Game
Read an excerpt of the new book, “Winning The Long Game: How Strategic Leaders Shape The Future,” co-authored by Research Director Paul Schoemaker. …Read More
Announcing the 2014-2015 Y-Prize Winners
The Mack Institute is thrilled to announce the winners in our third annual Y-Prize Competition.…Read More
Turning Business Theory into Business Practice
It’s mid-September 2014, and my four teammates and I are clustered around a computer. We’re part of the Mack Institute’s inaugural Collaborative Innovation Program, and we’ve come together to find out what challenge we’re going to spend the rest of the semester tackling. …Read More
In Search of Solutions for Clinical Needs
The Mack Institute’s Innovation Clinic workshops aim to empower a community of innovators at the intersection of medicine, engineering, and business.…Read More
Seven Things I Learned at the Mack Institute Fall Conference
At the Mack Institute Fall Conference, speakers shared valuable insight about how their respective businesses are trying to maintaining customer satisfaction while responding to the disruption created by software and technology.…Read More
Beyond Forecasting: Creating New Strategic Narratives
A new study reveals the surprisingly pivotal role that narratives play when organizations forge a new strategic direction.…Read More
Introducing the 2014-2015 Y-Prize Finalists
The Y-Prize is a competition in which student teams propose innovative commercial applications for technology invented by University of Pennsylvania researchers.We are thrilled to introduce the finalists in the 2014-2015 Competition.…Read More
Are You Leaving Billions on the Table?
Increasing competition, global markets and customers who are in control define today’s business environment. Many organizations are missing opportunities to gain a deeper perspective of their customers and business, be the first to act on trends and most importantly, seize new revenues and cut costs.…Read More
Thinking Outside of the Classroom
The Mack Institute’s Collaborative Innovation Program (CIP) pairs corporate partners with Penn students to tackle real-world business challenges.…Read More