Driving Innovation with Generative AI: Strategies and Execution 

A robotic hand reaching towards a human hand against a vibrant blue background, symbolizing the connection between technology and humanity.

The stratospheric rise of Generative AI platforms like ChatGPT and Bard has brought artificial intelligence to the forefront of innovation management. Driving Innovation with Generative AI, a conference jointly presented by the Mack Institute and AI at Wharton, brought together representatives from academia, industry, startups, and the venture capital worldRead More

Can AI Provide Ethical Advice?

Silhouette of a human head with a digital circuit pattern, representing artificial intelligence or technology integration.

Christian Terwiesch, Mack Institute co-director and Wharton Professor of Operations, Information and Decisions, continues his exploration of Generative AI with a new paper entitled “Can AI Provide Ethical Advice?” Co-authored with Lennart Meincke, the paper details an experiment that pits advice from the New York Times famous “The Ethicist” columnRead More

Announcing Our Fall ‘23 Conference, Driving Innovation with Generative AI

Silhouette of a human head with a digital circuit pattern, representing artificial intelligence or technology integration.

The Mack Institute and AI at Wharton are pleased to announce our joint Fall 2023 conference, Driving Innovation with Generative AI: Strategies and Execution. Inspired by the explosive interest in generative AI platforms like ChatGPT and Bard, this event will bring together representatives from academia and industry to discuss thisRead More

Mack’s Christian Terwiesch and Karl Ulrich in the Wall Street Journal: “M.B.A. Students vs. ChatGPT”

A digital illustration of a human brain overlaid with circuit patterns, symbolizing artificial intelligence or the connection between the human mind and technology.

Mack Institute co-director Christian Terwiesch and core team member Karl Ulrich have published an article in the Wall Street Journal detailing their research on on ChatGPT and idea generation. Based on a recent working paper, the article details their recent research, which compared business ideas generated by ChatGPT with ideasRead More

Creative Disruption? Innovations in Supply Chain Management

A large number of shipping containers on the deck of a cargo ship at sea, representing global trade and logistics. Executive Summary:  Our Spring ‘23 conference, “Creative Disruption? Innovations in Supply Chain Management,” highlighted the challenges and opportunities faced by global supply chains in the wake of unprecedented disruptions. Speakers from academia and industry discussed such themes as the balance between efficiency and resilience, the role of advanced technologies inRead More

New Working Paper Finds ChatGPT A Better Innovation “Ideator” Than MBA Students

A laptop on a wooden table displays a webpage titled "100 ChatGPT audience building prompts." A cup of coffee sits nearby.

Earlier this year, Christian Terwiesch, Mack Institute co-director and Wharton Professor of Operations, Information and Decisions, made headlines with his white paper showing that ChatGPT could easily pass a typical Wharton MBA exam. Now he and co-authors Karan Girotra, Lennart Meincke, and Karl T. Ulrich have released a new workingRead More

Doing Business in the Metaverse: Leveraging Innovations in Immersive Technology

A person wearing virtual reality glasses interacts with a futuristic transparent screen displaying various digital holographic data and icons.

Doing Business in the Metaverse: Leveraging Innovations in Immersive Technology by Shankar Parameshwaran Business use cases within the metaverse are rapidly expanding. The $200 billion global gaming industry empowers its enthusiasts to save the world by egg-bombing enemies or create their own islands. Restaurant chains allow patrons to cook virtualRead More

WATCH: ChatGPT for Work, Training and Education

The image is a screenshot of a text conversation discussing innovation management. It describes innovation management as the process of managing and promoting new and creative ideas within an organization, involving activities like market research, idea generation, prototyping, testing, and evaluating innovations.

Will ChatGPT take my job? Does the rise of AI mean should I change my college major? We gathered together three of Wharton and Penn’s leading experts on artificial intelligence to discuss how LLMs like ChatGPT will impact the workplace and education in the future. Watch the full video above.Read More

Introducing AV4EV: Our Initiative to Study Commercialization of Autonomous Driving

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The automotive industry is on the brink of a massive transformation as autonomous vehicles (AVs) and electric vehicles (EVs) are poised to experience widespread growth and adoption over the next several years. While these new technologies hold tremendous potential in reducing carbon emissions, improving safety, enhancing mobility, and increasing efficiency,Read More

Research Spotlight: Serguei Netessine on the Entrepreneurs Bringing Light To Rural Rwanda

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One tenth of the world’s population has no access to electricity — and eighty percent of that population lives in Africa, where half the continent is still unelectrified. Wharton’s Serguei Netessine together with co-authors recently published a paper studying an innovative new approach to bringing electricity to off-grid Rwandans viaRead More

Mack Institute to Explore Supply Chain Issues and Innovations at Spring Conference

Cargo ships loaded with colorful shipping containers docked at a port with large cranes in the background under a partly cloudy sky.

In recent years, events like the COVID-19 pandemic, the Ukraine war, and U.S. tensions with China have dramatically impacted global supply chains, drawing attention to their vulnerabilities and calling into question the widespread industry practice of prioritizing supply chain efficiency over resilience and crisis preparation. As firms continue to weatherRead More

Leveraging the Metaverse for Innovation: Key Takeaways from our Fall ’22 Conference

A person wearing a virtual reality headset and holding controllers in a classroom setting. Several other people are present, some also using VR devices.

Emerging metaverse technologies have equally passionate evangelists and skeptics, making it hard to separate hype from reality. Facebook was the subject of buzzy media headlines when it rebranded to Meta, but now faces plummeting stock and mass layoffs. At the same time, investors continue to pour billions into metaverse-related technologyRead More

Announcing Collective Impact, A “Virtual Salon” For Management Scholars

A small group of people sitting at a wooden table, engaged in a discussion, with notebooks and pens visible on the table.

The Mack Institute is pleased to announce the launch of Collective Impact Virtual Salon, an initiative of Wharton Management Professors Lori Rosenkopf and Dan Levinthal.  Collective Impact is a knowledge-sharing and blogging initiative inspired by a series of faculty discussion groups convened by Rosenkopf and Levinthal during the pandemic. Collective Impact brings together top management scholars forRead More

Would Chat GPT Get a Wharton MBA? New White Paper By Christian Terwiesch

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GPT, the artificial intelligence chatbot from OpenAI, went viral soon after its launch, drawing attention to and raising questions about the future of generative AI. But is it smart enough to pass a final exam in a typical Wharton MBA course? Mack Institute Co-Director Christian Terwiesch published his findings inRead More