This study aims to highlight the generalization problem as a core challenge in organizational learning and strategic decision-making and explore how decision-makers may address this problem via different learning and choice strategies.…Read More
A fundamental question remains unanswered which I seek to address in this research: What is the actual value of novelty in pharmaceuticals to consumers?…Read More
Adding to the literature on the recognition and spread of ideas, and alongside the bias against novelty view documented in prior research, we introduce the perspective that articles compete for the attention of researchers who might build upon them. …Read More
Betting on the most promising new ideas is key to creativity and innovation in organizations, but predicting the success of novel ideas can be difficult. To select the best ideas, creators and managers must excel at “creative forecasting”—i.e., predicting the outcomes of new ideas.…Read More
While creative ideas are defined as both novel and useful, novelty and usefulness often diverge, making it difficult for employees to develop creative ideas that are high in both.…Read More
The construct of novelty is an important primitive for theories of organization learning, strategic change, and innovation. The organizational pursuit of novelty is generally theorized as necessary for long-term organizational adaptation and survival yet variance increasing in the short term.…Read More
People often reject creative ideas even when espousing creativity as a desired goal. To explain this paradox, we propose that people can hold a bias against creativity that is not necessarily overt, and which is activated when people experience a motivation to reduce uncertainty.…Read More
