ChatGPT

Reimagining Customer Service Journeys with LLMs: A Framework for Chatbot Design and Workflow Integration

A person using a smartphone with a digital chatbot illustration displaying the message, "What can I help you with?" Prof. Christian Terwiesch, Mack Institute co-director, and Lennart Meincke, Mack Institute predoctoral fellow, have co-authored a new working paper on chatbot design and workflow integration, the latest in Prof. Terwiesch's series of papers on practical applications of Generative AI. The paper devises a framework for chatbot implementation based on varying…Read More

The Role of Large Language Models in Educational Simulations

A virtual simulation interface showing a cartoon character''s headshot and a group in a corporate setting, with text indicating successful influence of 34 managers. Time and buy-in progress are displayed, and dialogue from a character named Amy.

Mack Institute Research Assistant Lennart Meincke and Wharton Associate Professor of Management Andrew Carton have released a new working paper in our series of working papers on ChatGPT spearheaded by Mack Faculty Director Christian Terwiesch. The new paper, entitled “Beyond Multiple Choice: The Role of Large Language Models in Educational…Read More

Increasing AI Idea Variance

Hands arranging blank sticky notes on a dark surface, with one hand holding a marker.

Mack Institute Research Assistant Lennart Meincke, Wharton Professor Ethan Mollick and Mack Institute Co-Director and Wharton Professor Christian Terwiesch have published the next in Terwiesch’s series of working papers on ChatGPT. The new paper evaluates how LLMs can be used for idea generation and explores methods to increase the novelty,…Read More

Can AI Provide Ethical Advice?

Silhouette of a human head with a digital circuit pattern, representing artificial intelligence or technology integration.

Christian Terwiesch, Mack Institute co-director and Wharton Professor of Operations, Information and Decisions, continues his exploration of Generative AI with a new paper entitled “Can AI Provide Ethical Advice?” Co-authored with Lennart Meincke, the paper details an experiment that pits advice from the New York Times famous “The Ethicist” column…Read More

Announcing Our Fall ‘23 Conference, Driving Innovation with Generative AI

Silhouette of a human head with a digital circuit pattern, representing artificial intelligence or technology integration.

The Mack Institute and AI at Wharton are pleased to announce our joint Fall 2023 conference, Driving Innovation with Generative AI: Strategies and Execution. Inspired by the explosive interest in generative AI platforms like ChatGPT and Bard, this event will bring together representatives from academia and industry to discuss this…Read More

Mack’s Christian Terwiesch and Karl Ulrich in the Wall Street Journal: “M.B.A. Students vs. ChatGPT”

A digital illustration of a human brain overlaid with circuit patterns, symbolizing artificial intelligence or the connection between the human mind and technology.

Mack Institute co-director Christian Terwiesch and core team member Karl Ulrich have published an article in the Wall Street Journal detailing their research on on ChatGPT and idea generation. Based on a recent working paper, the article details their recent research, which compared business ideas generated by ChatGPT with ideas…Read More

Can Patients Differentiate Between Chatbots and Physicians? Using Conversational AI to Facilitate Provider to Patient Messaging

Funded Research Proposal

Hummy Song, Operations, Information and Decisions The Wharton School; Christian Terwiesch, Operations, Information and Decisions, The Wharton School; Hessam Bavafa, Wisconsin School of Business; David Asch, Health Care Management, The Wharton School; Xufei Liu, PhD in Operations, Information and Decisions, The Wharton School Abstract: Since ChatGPT was introduced, it has passed…Read More

Does ChatGPT Affect International Trade? Evidence from E-Commerce Vendors

Funded Research Proposal

In this study, we plan to examine the business impact of ChatGPT adoption on e-commerce vendors. Our research goal is twofold. First, we examine whether ChatGPT can improve sales performance of e-commerce vendors. Second and more importantly, we study who will benefit more from adopting ChatGPT. …Read More

New Working Paper Finds ChatGPT A Better Innovation “Ideator” Than MBA Students

A laptop on a wooden table displays a webpage titled "100 ChatGPT audience building prompts." A cup of coffee sits nearby.

Earlier this year, Christian Terwiesch, Mack Institute co-director and Wharton Professor of Operations, Information and Decisions, made headlines with his white paper showing that ChatGPT could easily pass a typical Wharton MBA exam. Now he and co-authors Karan Girotra, Lennart Meincke, and Karl T. Ulrich have released a new working…Read More

WATCH: ChatGPT for Work, Training and Education

The image is a screenshot of a text conversation discussing innovation management. It describes innovation management as the process of managing and promoting new and creative ideas within an organization, involving activities like market research, idea generation, prototyping, testing, and evaluating innovations.

Will ChatGPT take my job? Does the rise of AI mean should I change my college major? We gathered together three of Wharton and Penn’s leading experts on artificial intelligence to discuss how LLMs like ChatGPT will impact the workplace and education in the future. Watch the full video above.…Read More