big topics series

New Report: Generative AI Adoption in the U.S. Military

Stylized depiction of the American flag with glowing red stripes and star patterns against a dark, mountainous landscape. The U.S. Department of Defense is one of the most complex organizations in the world — so how is it approaching generative AI? A new report from Wharton’s Prof. Serguei Netessine and WG’25 Andrew Stiles examines the DoD’s early steps toward integrating GenAI and highlights lessons that industry leaders can…Read More

Doing Business in the Metaverse: Leveraging Innovations in Immersive Technology

A person wearing virtual reality glasses interacts with a futuristic transparent screen displaying various digital holographic data and icons.

Doing Business in the Metaverse: Leveraging Innovations in Immersive Technology by Shankar Parameshwaran Business use cases within the metaverse are rapidly expanding. The $200 billion global gaming industry empowers its enthusiasts to save the world by egg-bombing enemies or create their own islands. Restaurant chains allow patrons to cook virtual…Read More