Vaibhav Katkade WG’20 finds merit in blending structured and unstructured methods to effectively identify and solve the most pressing customer problems.…Read More
Innovation Pathways: Combining Two Approaches for Customer Solutions
market research
Collocation and Productivity: The Role of Learning
We study how collocation — geographic clustering of business establishments owned by the same parent company — influences the productivity of establishments over time.…Read More
For Best Customer Insights, Ask Them How They Feel. But Don’t Actually Ask Them.
How Technology is Transforming Market Research Take a typical adult to an ice cream parlor, says Richard Thorogood, and before making a choice they’ll weigh as many factors as there are flavors. “Well, I kind of want strawberry,” they’ll think, “but I always get strawberry, so maybe I should…Read More
Visuals Are the New Language of Consumers
Mobile and social technology have introduced a major cultural shift in the way we communicate. Why companies need to tailor their market research strategies – and their cycle times – accordingly.…Read More