Vinaya Varma, of mjunction, talks about scaling up online marketplaces to serve diverse B2B customers, attracting millennials, and investing in new technology.…Read More
This CEO Went From ‘Traditional’ Steel Industry to Leading B2B E-commerce
online auctions
Do Organic Results Help or Hurt Sponsored Search Performance?
We study the impact of changes in the position of competing listings in organic search results on the performance of sponsored search advertisements. Using data for several keywords from an online retailer’s ad campaign, we measure the impact of organic competition on both click-through rate and conversion rate of sponsored search ads for these keywords.…Read More
Differentiated Bidders and Bidding Behavior in Procurement Auctions
Why do bidders in buyer-determined procurement auctions often bid above the lowest observed bid over the course of the auction? Are such bidding patterns meaningful? In this research, the authors propose that bidders infer their potential quality advantage or disadvantage through their observation of competitive bids and incorporate this information into their responses and price bids.…Read More