If you’re not thinking about your business as part of an ecosystem, you should. Mack Institute Co-director George Day and Research Director Paul Schoemaker identify four substantial benefits of adopting an outside-in mentality.…Read More
David Heckman, practice leader, senior management at the Wharton School’s Aresty Institute of Executive Education, recently spoke with Mack Institute Co-director George Day about why innovation prowess is the key to growth leadership. The interview addresses the questions that Professor Day explores in his latest book Innovation Prowess: Leadership Strategies…Read More
Achieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams struggle to reach their firm’s ambitious growth targets and suffer slow growth.…Read More
CNN.com’s Shelley DuBois quotes Mack Center co-director George Day and managing director Michael Tomczyk in her article 5 Science Breakthroughs in 2012. The piece celebrates “five big ideas in science that could reshape the business world,” including gene therapy, biomimicry, and augmented reality via smartphones. Day commented on the potential…Read More
We are pleased to announce that the book, “Strategy from the Outside In: Profiting from Customer Value” by George Day and Christine Moorman, has been awarded the Berry – AMA Prize for the Best Book in Marketing. This annual prize is awarded by the American Marketing Association to an exceptional…Read More
Talking about “green technology” gets people excited. It’s thrilling to think that a new wave of inventions and discoveries will revolutionize the way we live, halt the degradation of our planet and conserve resources for future generations. And it’s more than just talk: Investors are committing real dollars.…Read More
