George Day’s Book Has Been Awarded the Berry – AMA Prize for the Best Book in Marketing

Strategy from the Outside In by Geroge S. Day We are pleased to announce that the book, “Strategy from the Outside In: Profiting from Customer Value” by George Day and Christine Moorman, has been awarded the Berry – AMA Prize for the Best Book in Marketing.  This annual prize is awarded by the American Marketing Association to an exceptional marketing book that has set the standard for excellence.