Bob Muglia, CEO of cloud data services firm Snowflake Computing, discusses why wise companies know better than to go it alone.…Read More
When an Innovation Ecosystem Makes Partners out of Competitors
data analysis
How J&J Uses Consumer Data to Enhance the Customer Experience
Robert Boland (WG’13) explains how J&J applies external and internal data to build lasting connections with patients.…Read More
Social Is the New Financial: How Startup Social Media Activity Influences Funding Outcomes
In this project, we explore the impact of startup firms’ social media activities on their entrepreneurial financing performance. Social media can mitigate information problems in entrepreneurial financing in two ways.…Read More
How Personalization Helps Brands Win Market Share
More than ever before, companies have at their disposal immense streams of customer data. Professor Kartik Hosanagar highlights how companies can make use of this data to attract customers online.…Read More
The (Pro) Consumer Genome: The Rise of Customer Agents in the Personal Data Market
Commerce – the activities related to the buying and selling of goods and services — relies on an effective exchange of personal data. In its simplest form, the seller solicits personal information from the buyer (what she likes, what she doesn’t, what she’s looking to spend) and the buyer responds with data that either helps or hurts the chances of transacting a deal. If the information swap is successful, a sale may result. And so the sharing of data greases the wheels of trade.…Read More