Is it a car or truck?: managerial beliefs, the choice of product architecture, and the emergence of the minivan market segment

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New markets segments are a common setting for studies in technology strategy. These studies generally assume that new segments already exist, or have formed following the introduction of a product innovation by an entering firm. Thus, theory on the role of established firms in the emergence of new market segments is underdeveloped.Read More

Do or die: Competitive effects and Red Queen dynamics in the product survival race

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This study explores the reciprocal relationship between the nature and duration of competition, and innovation outcomes. We propose that the perpetually driven, reciprocal sequence of competitive action and reaction known as the “Red Queen” in evolutionary biology is a cardinal force behind the success of innovations.Read More

Business model configurations and performance: A qualitative comparative analysis in Formula One racing, 2005-2013

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We investigate the business model configurations associated with high and low firm performance by conducting a qualitative comparative analysis of firms competing in Formula One racing. We find that configurations of two business models — one focused on selling technology to competitors, the other one on developing and trading human resources with competitors — are associated with high performance.Read More

Using an online community for vehicle design: project variety and motivations to participate

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Firms increasingly seek to use online communities as sources of ideas, innovations, and designs. However, many such open innovation efforts lack sustained participation and ultimately fail. This research sought to understand motivations to participate in a firm-hosted design community and how the nature of the design task influences sustained participation.Read More

Managing systemic and disruptive innovation: lessons from the Renault Zero Emission Initiative

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Some innovations are challenging to deploy because they destabilize existing technologies and value chains (systemic) as well as traditional customer preferences (disruptive). The existing literature does not provide clear guidance as to effective management methods for systemic and disruptive innovations (SDIs).Read More

Your Customers Notice

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Our longtime corporate partners at Teradata are frequent and enthusiastic participants at our yearly conferences. One attendee, Monica Mullen, recently shared her key takeaways from our recent Fall Conference. Her post originally appeared in the company’s Industry Experts blog. I had the pleasure of talking with Mr. J. David PowerRead More

Cultivating Growth and Disrupting Proactively

Mack Institute Fall Conference 2013

Mack Institute events don’t typically include references to farming techniques, but the Fall Conference 2013 was a rare exception. In this video summary of his presentation, Takeshi Yamaguchi describes how Nissan’s approach to advanced technical development resembles the cultivation of an orchard. Instead of a linear approach, Nissan achieves successfulRead More

John Paul MacDuffie on Converging Industries

PVMI Director John Paul MacDuffie

What happens when two industries with fundamentally different clockspeeds converge within a single product? In a recent Knowledge@Wharton article, Program on Vehicle and Mobility Innovation Director John Paul MacDuffie discusses the challenges of integrating IT-based technology, such as computer-based collision avoidance systems, into automobiles. MacDuffie highlights the tight integration ofRead More

J.D. Power III’s Impact on the Auto Industry

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How J.D. Power III Transformed the Auto Industry Through the collection of consumer feedback on cars, J.D. “Dave” Power III revolutionized the automobile industry in 1968. In this Knowledge@Wharton interview conducted by PVMI director John Paul MacDuffie, Power discusses the founding and early years of his firm, J.D. Power andRead More

Reflections on the 2013 PVMI Researchers Meeting and Fall Conference

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In addition to hosting the 2013 Fall Conference with the Program on Vehicle and Mobility Innovation (PVMI), the Mack Institute also held a PVMI Researchers Meeting on November 21, 2013. Both events focused on the theme of disruptive technologies and value migration. In this guest blog post, PVMI veteran Dan Whitney ofRead More

A Glimpse into the Future through Integration and Innovation

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The Mack Institute hosted its annual Fall Conference on November 22, 2013 with the Program on Vehicle and Mobility Innovation (PVMI) on the topic of “When Disruptive Technologies Meet Integrated Systems: Who Captures the Value?” This guest post by three PVMI researchers summarizes key takeaways from the conference, including theRead More

When Disruptive Technologies Meet Integrated Systems

John Paul MacDuffie addresses Mack Institute Fall Conference attendees

Knowing when to hold and when to fold isn’t just for poker players. When applied to new technology, that insight into knowing when to embrace the next new thing and when to let it pass has been known to make or break careers and entire companies. Think Kodak, an iconicRead More

Mack Institute Announces Program on Vehicle and Mobility Innovation

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The Mack Institute is pleased to announce it is expanding its research network through the addition of the Program on Vehicle and Mobility Innovation (PVMI). PVMI is the largest and oldest international research consortium aimed at understanding the challenges facing the global automotive industry. PVMI’s network includes more than 50Read More

How to Drive Value Your Way: John Paul MacDuffie in Harvard Business Review

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John Paul MacDuffie, Director of the Program on Vehicle and Mobility Innovation (PVMI) at the Mack Institute, recently co-authored a Harvard Business Review article titled “How to Drive Value Your Way” with London Business School faculty member Michael G. Jacobides. In this blog post, the authors share a preview ofRead More