Progressive Business: Where Turning a Profit and Saving the Planet Collide

A forest scene with tall trees and a small stream running through a rocky and leaf-covered ground, suggesting an autumn setting.

If I had a nickel for every time I forgot to recycle, I would approach Richard Branson status. But even Branson himself, the billionaire founder of Virgin Group, has taken the initiative to promote more responsible behavior when it comes to our planet, a move that Wharton-sponsored research says couldRead More

Student Post: User-Driven Change: Replacing Competition With Collaboration in the Music Industry

DJ Steve Aoki

My generation consumes media at a startlingly rapid pace, bouncing between audio, video, text, and back again in the blink of an eye.  This behavior, termed ‘media multiplexing‘ in recent Mack Institute funded research, reflects a distinctive generational mindset that is entirely reconfiguring how music is marketed.  Instead of tryingRead More

Student Post: Friends That Pay Together Stay Together: How Venmo has Gained Recognition by Exploiting Social Ties

Venmo

“Neither a borrower nor a lender be; for loan oft loses both itself and friend.” Polonius’s sage advice handed down throughout the generations lost its urgency for Penn students a year ago. Venmo, a startup by Penn graduates Andrew Kortina and Iqram Magdon-Ismail, has revolutionized reciprocity between friends by makingRead More