Neighborhood Social Capital and Social Learning for Experience Attributes of Products

Published Research

“Social learning” can occur when information is transferred from existing customers to potential customers. It is especially important in cases where the information that is conveyed pertains to experience attributes, i.e., attributes of products that cannot be fully verified prior to the first purchase.Read More

Social Learning and Trial on the Internet

Working Papers

Internet retail sales are impeded when consumers have difficulty acquiring information about non-digital product attributes. Firms therefore employ creative (and sometimes costly) methods such as two-way free shipping to help consumers resolve the problem of incomplete consumer knowledge on non-digital attributes.Read More