![Working Papers](https://mackinstitute.wharton.upenn.edu/wp-content/uploads/2016/06/Working-Paper-150x100.png)
In this paper, we explore how an industry’s watershed moments – vivid, publically salient, emotionally resonant events – can drive the emergence of a new market. Our empirical context is the New Space market, a growing number of new, private companies developing and using spaceflight-access technologies. …Read More