In this project, we adapt a classic philosophical method (Nozick’ 1974 “experience machine”) to understand the ways in which people think about the types of alternate realities presented by the metaverse, and with it, the type of value it may offer in the marketplace.…Read More
Doing Business in the Metaverse: Leveraging Innovations in Immersive Technology by Shankar Parameshwaran Business use cases within the metaverse are rapidly expanding. The $200 billion global gaming industry empowers its enthusiasts to save the world by egg-bombing enemies or create their own islands. Restaurant chains allow patrons to cook virtual…Read More
Emerging metaverse technologies have equally passionate evangelists and skeptics, making it hard to separate hype from reality. Facebook was the subject of buzzy media headlines when it rebranded to Meta, but now faces plummeting stock and mass layoffs. At the same time, investors continue to pour billions into metaverse-related technology…Read More 
The "Metaverse revolution" envisioned by tech scions like Mark Zuckerberg may not be here yet, but major players across industries are getting ready for it. Citi Analysts called the Metaverse market a "trillion dollar opportunity" and heavy-hitting firms from Ford to Gucci have made headlines with their recent forays into immersive…Read More 
