Reality Check: Subjective Well-being and the Value of the Metaverse

Cait Lamberton, Marketing, The Wharton School, and Martin P. Fritze, Visiting Scholar in Marketing, The Wharton School

Abstract: In this project, we adapt a classic philosophical method (Nozick’ 1974 “experience machine”) to understand the ways in which people think about the types of alternate realities presented by the metaverse, and with it, the type of value it may offer in the marketplace.