Book adaptation is an important innovation source for movie production. Similar to other evolutionary product innovations (e.g., smartphones vs. dumbphones), adapting a book into a movie provides an opportunity to reach a larger audience.…Read More
As firms look to innovate, attention must be paid to the role cultural diversity (e.g. racial and gender diversity) plays in consumer interest in new products. In today’s society, firms need an understanding of how diversity can be used as an asset to engage consumers with their brands.…Read More
The pharmaceutical industry leads all industries in terms of R&D spend. Portfolio management in new drug development is extremely challenging due to long drug development cycles and high probabilities of failure.…Read More
