Cait Lamberton Archives

Consumer Behavior and Cryptocurrency Confidence

In our endeavor to grasp the driving forces behind cryptocurrency prices, we have developed the Consumer Cryptocurrency Confidence Index (c3i), derived from a set of questions asked monthly to consumers across the United States. Our analysis has uncovered several initial results and pointed to an extensive, exciting research program on consumer behavior that shapes the cryptocurrency markets. Firstly, we are rigorously validating to what extent the c3i can accurately predict changes in cryptocurrency prices as a leading indicator by exploring whether this relationship is merely correlation or potentially causal. Furthermore, we are investigating if consumer characteristics such as age, gender, and political leanings can enhance the accuracy of our index in predicting cryptocurrency prices. We are also examining if the relationship observed between c3i and cryptocurrency prices extends to broader stock market indices like the S&P…Read More

Perceived Momentum in Media Consumption: Optimizing Binge-Watching

Every day, millions of people engage in the popular behavior called “binge-watching”, a type of media consumption where multiple episodes of the same TV show are seen in a row (Schweidel and Moe, 2016). Given how popular “binge-watching” is and how much streaming platforms are relying on it to recommend and create new content to stream, it is very important to understand whether consumers are satisfied by their binging sessions and whether recommendation systems are well calibrated in suggesting binge-worthy content that will maximize this satisfaction.…Read More

Reality Check: Subjective Well-being and the Value of the Metaverse

In this project, we adapt a classic philosophical method (Nozick’ 1974 “experience machine”) to understand the ways in which people think about the types of alternate realities presented by the metaverse, and with it, the type of value it may offer in the marketplace.…Read More

Consumer Cryptocurrency Confidence Index (CCCI or C3i)

The Consumer Cryptoconfidence Index offers the first ongoing, consumer-centered data source specifically intended to capture sentiment related to this market exchange tool. Offering both a novel “snapshot” understanding of the typical consumer’s perception of and interaction with cryptocurrency as well as data that may be fruitfully connected to other marketplace changes, the C3i index will allow us to build our knowledge as the cryptocurrency market evolves. By developing this understanding, we hope to support decision-making among consumers, regulators, investors, and entrepreneurs, while also laying the groundwork for ongoing consumer-centered research in this domain.…Read More