Vertical Integration in the Video Streaming Market

Funded Research Proposal

Vertical integration in the video streaming market has become increasingly prevalent in recent years. Notable examples include Amazon’s merger with MGM, Walt Disney’s acquisition of Hulu, and the launch of streaming platforms by various studios such as Paramount and NBCUniversal. Many studios now license most of their shows to their vertically integrated streaming platforms, which has led to consumer complaints about the need for multiple subscriptions to access content that theyRead More

Exclusivity in the Video Streaming Market

Funded Research Proposal

The main goal of this project is to enhance our understanding of the role that exclusive contracts play in shaping market structure, consumer demand, and innovation. The effect of exclusivity on consumer welfare is ambiguous.Read More