Exerting Effort to Choose Increases Generosity

Funded Research Proposal

Recently in the gifting industry, websites allow consumers to set up cash registries (e.g., honeymoon and baby fund registries) to elicit gifts in different ways. For example, consumers may set up a cash registry that lists a lump sum expense (e.g., $5,000 for a honeymoon). Alternatively, they may set up an itemized registry, that breaks up the total expense into smaller expenses, such as travel, lodging, and activities during the honeymoon.Read More

The Placeholder Effect: Using Break Days to Help Form Habits

Funded Research Proposal

This research aims to test a novel intervention to help people form healthy habits, such as exercise more. In particular, we will examine how encouraging people to have “placeholders” on their break days, or days off from pursuing their goals, affects their likelihood of reaching their goals.Read More

The Positive Effects of Sharing Innovation Successes and Failures

Funded Research Proposal

We postulate that interventions to increase sharing of failures can boost learning, increase the likelihood of creating a learning culture, and increase trust and reciprocal information sharing among teams and consumers. Further we examine the positive effects of sharing failures on interpersonal and in-group/out-group interaction at different stages of relationship (e.g., initial formation and stable relationship) and the effects on repeated interaction (e.g., a future relationship).Read More