A new study reveals the surprisingly pivotal role that narratives play when organizations forge a new strategic direction.…Read More
Beyond Forecasting: Creating New Strategic Narratives
senior fellows
Thinking Outside of the Classroom
The Mack Institute’s Collaborative Innovation Program (CIP) pairs corporate partners with Penn students to tackle real-world business challenges.…Read More
How the App Store Recasts the Consumer as the Innovator
Mack Institute Senior Fellow Scott Snyder discusses how mobile technology is disrupting marketplaces and organizations in unprecedented ways. What’s behind this seismic shift, and what should companies do about it?…Read More
Michael Mandel Discusses Mobile Broadband Regulatory Prospects for New FCC Head
Michael Mandel discusses the implications of the nomination of a new Federal Communications Commission (FCC) head for domestic mobile broadband regulation in an article co-authored by Diana G. Carew. As Mandel and his co-author illustrate, the regulatory framework governing mobile broadband has gone undecided for several years. What is at…Read More