Multiplex Network Diffusion

Working Papers

The networks literature examining the diffusion of complex innovations by social contagion has focused on the benefits of “multiplex” (or “wide”) ties in these processes. Multiplex ties span different types of networks to create inter-connectivity across subgraphs within a community. Read More

Influencers’ Role Complexity Moderates the Benefits of Eigenvector Centrality for Diffusion in Social Networks

Working Papers

Existing research on the diffusion of innovations has focused on the benefits of using central influencers to trigger adoption cascades in networks. Yet, prior work has not examined how influencers’ role complexity moderates these benefits. Read More