Miguel Quiroga, CEO of Visible, explains how adopting a startup mentality and a tech subscription model reduces customer frictions in the wireless industry.…Read More
How Verizon’s New Carrier Aims to Bring Wireless Directly to the Consumer
mobile and social
Visuals Are the New Language of Consumers
Mobile and social technology have introduced a major cultural shift in the way we communicate. Why companies need to tailor their market research strategies – and their cycle times – accordingly.…Read More
How the App Store Recasts the Consumer as the Innovator
Mack Institute Senior Fellow Scott Snyder discusses how mobile technology is disrupting marketplaces and organizations in unprecedented ways. What’s behind this seismic shift, and what should companies do about it?…Read More
Leveraging Mobile Based Social Networks to Promote Culture of Innovation in Organizations
The nature, speed and process of innovation are undergoing radical change in recent years due to radical technology innovations that have transformed how people communicate and collaborate. The two key innovations in recent years are mobile technology and social networking.…Read More