New Working Paper Finds ChatGPT A Better Innovation “Ideator” Than MBA Students

A laptop on a wooden table displays a webpage titled "100 ChatGPT audience building prompts." A cup of coffee sits nearby.

Earlier this year, Christian Terwiesch, Mack Institute co-director and Wharton Professor of Operations, Information and Decisions, made headlines with his white paper showing that ChatGPT could easily pass a typical Wharton MBA exam. Now he and co-authors Karan Girotra, Lennart Meincke, and Karl T. Ulrich have released a new workingRead More

Idea Generation and the Quality of the Best Idea

Published Research

In a wide variety of settings, organizations generate a number of possible solutions to a problem—ideas—and then select a few for further development. We examine the effectiveness of two group structures for such tasks—the team structure, in which the group works together in time and space, and the hybrid structure, in which individuals first work independently and then work together.Read More