consumer packaged goods Archives

Corporate Scandals and the Opportunistic Entry of Sustainable Products

In this project, we seek to address this knowledge gap by examining how the corporate social reputation of rival companies impact a focal firm’s entry and promotion strategies in the sustainable consumer packaged goods (CPG) market. …Read More

In with the Old, In with the New: Exploring Novelty While Enhancing Existing Value

Tanya Berman, Vice President at MARS, discusses the importance of keeping existing products strong and relevant while innovating new offerings.…Read More

Changing Tastes: How Nestlé Stays on Top of Consumer Trends

Rui Barbas, Chief Strategy Officer at Nestlé USA, describes how the food and beverage giant remains innovative through what he calls a hybrid growth model.…Read More