In many innovation settings, ideas are generated over time and managers face a decision about if and how to provide in-process feedback to the idea generators about the quality of submissions. In this article, we use design contests allowing repeated entry to examine the effect of in-process feedback on idea generation.…Read More
Conventional wisdom says brainstorming works best when people from different departments or groups come together to think of new ideas or solve problems. But research from Senior Fellow Sarah Kaplan shows that diversity is not enough.…Read More
In a wide variety of settings, organizations generate a number of possible solutions to a problem—ideas—and then select a few for further development. We examine the effectiveness of two group structures for such tasks—the team structure, in which the group works together in time and space, and the hybrid structure, in which individuals first work independently and then work together.…Read More
