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Barbara Mellers

Better Sales Forecasting: Why the Crowd Outperforms the “Expert with the Eye”

Working Papers

The ability to predict consumer preferences for new fashions by clothing manufacturer executives seems rather low. This is confirmed by secondary data on inventory markdowns and our pilot interviews with major manufacturers. …Read More

January 29, 2019   |   Innovation Opportunities and Risks, Mack Institute Research, Working Papers Barbara Mellers, consumer behavior, forecasting, Lyle Ungar

Help Wharton Forecast the Future of Electric Vehicles

Are we on the cusp of an electric vehicle “tipping point”? Join the Electric Vehicle Forecasting Challenge to help us find out.…Read More

April 21, 2016   |   Mack Institute News, Program on Vehicle and Mobility Innovation (PVMI) Barbara Mellers, crowdsourcing, Disruptions from Vehicle Innovations Challenge, electric vehicles, forecasting, green technology, John Paul MacDuffie, Philip Tetlock
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