Randomized controlled trials—often called A/B tests in industrial settings—are an increasingly important element in the management many organizations. Such experiments are meant to bring the benefits of scientific rigor and statistical measurement to the domain of managerial decision making. …Read More
In this project, we attempt to provide a rigorous, empirical study of e-commerce A/B testing strategies. We perform a meta-analysis on 2,732 A/B tests conducted by 252 ecommerce companies across seven industries over the course of three years.…Read More
In this project, we seek to update the statistical paradigm for conducting A/B tests in the 21st century. In particular, we plan to develop a statistical framework that takes the guesswork out of deciding when to stop an experiment and to calibrate a firm’s decision thresholds based on their own historical data.…Read More
