We investigate how investments that allow firms to better understand their customers’ preferences interact with a firm’s ability to compete.…Read More
We investigate how investments that allow firms to better understand their customers’ preferences interact with a firm’s ability to compete.…Read More
Organizations are frequently faced with high levels of complexity. While the importance of search for dealing with complex systems is widely acknowledged, how organizations should structure their search processes remains largely unexplored. This paper starts to address basic questions: How much of the entire system, and thus complexity, should be taken into consideration at any given time during a search process?…Read More