Khartoon Weiss, Spotify’s global head of verticals, shares how user behavior on the streaming platform informs the way brand partners target listeners.…Read More
How Spotify’s Data Shapes Strategy for Connecting Brands and ‘Savvy Consumers’
music industry
Hearing Customers Loud and Clear: A Lesson from Outdoor Audio
Charity Hardwick, President of Soundcast, shared how to survive as a small company and defend a specialized niche in the highly competitive audio industry.…Read More
Music for a Song: An Empirical Look at Uniform Pricing and Its Alternatives
Economists have well-developed theories that challenge the wisdom of the common practice of uniform pricing. With digital music as its context, this paper explores the profit and welfare implications of various alternatives, including song-specific pricing, various forms of bundling, two-part tariffs, nonlinear pricing, and third-degree price discrimination.…Read More