Strategic switchbacks: Dynamic commercialization strategies for technology entrepreneurs

Published Research

We present a synthetic framework in which a technology entrepreneur employs a dynamic
commercialization strategy to overcome obstacles to the adoption of their ideal strategy. Whereas prior work portrays the choice of whether to license a new technology or to self-commercialize as a single, static decision, we suggest that when entrepreneurs encounter obstacles to their ideal strategy they can nevertheless achieve it by temporarily adopting a non-ideal strategy.Read More