In this project, we attempt to provide a rigorous, empirical study of e-commerce A/B testing strategies. We perform a meta-analysis on 2,732 A/B tests conducted by 252 ecommerce companies across seven industries over the course of three years.…Read More
This paper shows how idiosyncratic resources can drive sustained profitability and persistent heterogeneity under competitive conditions. Generic inputs purchased in the market become idiosyncratic resources as the result of firms’ investments in customization.…Read More
