![Working Papers](https://mackinstitute.wharton.upenn.edu/wp-content/uploads/2016/06/Working-Paper-150x100.png)
In this project, we attempt to provide a rigorous, empirical study of e-commerce A/B testing strategies. We perform a meta-analysis on 2,732 A/B tests conducted by 252 ecommerce companies across seven industries over the course of three years.…Read More