Book adaptation is an important innovation source for movie production. Similar to other evolutionary product innovations (e.g., smartphones vs. dumbphones), adapting a book into a movie provides an opportunity to reach a larger audience.…Read More
Book adaptation is an important innovation source for movie production. Similar to other evolutionary product innovations (e.g., smartphones vs. dumbphones), adapting a book into a movie provides an opportunity to reach a larger audience.…Read More
Hamid Hashemi, Founder and CEO of IPic Entertainment, explains how theaters are finding ways to stay relevant in an era with more entertainment choices than ever.…Read More